C2B (Customer to Business) refers to a payment model where a customer sends money directly to a business in exchange for goods or services.
In an ISP setup, C2B payments can be used when customers pay for internet subscriptions, hotspot packages or other services through a payment platform. The Centipid group specifically mentions M-Pesa C2B as one of the payment options being used by ISPs.
Related terms: M-Pesa, Payment Gateway, Paybill, Till Number, Payment Integration, Mobile Money, Transaction Code
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